About Us

Sox On 35th is a Chicago-based media and news company founded by Joe Binder in 2016. In the years following, Binder and editor-in-chief Jordan Lazowski have built Sox On 35th into one of the most prominent White Sox-focussed entities, focusing on the creation and distribution of original written content, graphic designs, photos, videos, podcasts, and more.

Since its inception, Sox On 35th has amassed over 75,000 combined followers on social media and a team of 20 talented contributors. Along the way, the group has partnered with companies such as USA Today, BreakingT, STN Video, and Guaranteed Rate.

In 2022, Sox On 35th announced a partnership with NBC Sports Chicago. As part of the agreement, our content has been featured on NBC Sports Chicago’s platforms in the following ways:

• Sox On 35th contributors have made appearances on White Sox Pre/Postgame Live via WebEx by Cisco, presenting news and storyline updates, as well as other programming.
• Sox On 35th contributors’ work has been simultaneously published to NBCSportsChicago.com and the MyTeams App.
• Sox On 35th and NBC Sports Chicago have collaborated on social media content for platforms such as Twitter, Instagram, and Facebook.

The team is now producing original merchandise, which can be found in this official online shop!